In Review: 6 Customizable Beauty Products That You Need In Your Stash

Courtesy of Olfactory NYC / Function Of Beauty

There are so many beauty products available, it can be difficult to know where to start. And even when you pull the trigger and decide to drop some coin on a product, there still might be something wrong with it. Sometimes, you like everything about a product except for one thing, and you wish you could tweak it to make it perfect for you. Enter customizable beauty products. Personalized beauty has been on the rise for the past few years as people look for alternatives to mass-marketed products.

The category is still relatively new, and there aren’t many brands that offer personalized experiences. However, customizable beauty products are definitely here to stay. From shower essentials to fragrance, personalized products are beginning to beat out their mass-marketed counterparts.

Beauty lovers everywhere are always looking for new and improved versions of their favorite go-to products. The best part about customizable beauty products is that you can always tweak them if you don’t love your end result. You can try out different combinations to find the perfect formula for you.

If customizable beauty products are intimidating to you, here are a few recommendations to get you started. Once you try them, you won’t be able to go back to your old products.

Function Of Beauty Shampoo & Conditioner

Courtesy of @functionofbeauty on Instagram

Function of Beauty offers customizable shampoo and conditioner based on your hair’s needs. You fill out an extensive survey that details the qualities of your hair and what you’re hoping to achieve with your new products. After you fill out your hair type, you can pick up to five hair goals. Function of Beauty’s algorithm will then create your totally unique customized shampoo and conditioner. Since I started using my own set, I’ve seen a visible difference in my hair’s overall health and appearance. I can’t recommend the brand enough.

Bite Beauty Lip Lab Lipstick

Courtesy of Bite Beauty

If you’re one of those people who can never seem to find the perfect nude lip, you absolutely need to visit the Bite Beauty Lip Lab. With locations in New York, Toronto, San Francisco, and Los Angeles, the Lip Labs are only a quick trip away. The Lip Labs give you the opportunity to custom blend your own lipstick with no restrictions. The best part is that you get to watch your custom lipstick made in front of you. My visit to the Lab in LA left me with my perfect pinky-brown nude lipstick that I literally never leave the house without.

Proven Skincare SPF

Courtesy of @provenskincare on Instagram

While there are a ton of customizable moisturizers available on the market, Proven is the first to offer a personalized sunscreen. The Proven Skincare line also includes a customized cleanser and night cream, which you can purchase as a package or individually. The sunscreen, in my opinion, is the standout of the line. It disappears as soon as you apply it, and doesn’t reflect or flash back in photos. It works well in conjunction with other skincare products and also layers well with makeup.

Pure & Mine Body Wash

Courtesy of @pureandmine on Instagram

Pure & Mine offers a personalized body wash that’s suited to your body’s needs. Like Function Of Beauty, the brand also sells customized shampoo and conditioner, but their body wash is the standout of the line. Regardless of the formulation, the end product is a lightweight body wash that leaves your skin feeling silky smooth and hydrated. Plus, the brand is socially conscious, so you can feel good about spending your money with them. They donate meals to people in need with every purchase.

Olfactory NYC

Courtesy of @olfactorynyc on Instagram

There’s a million fragrances that are available for you to purchase, ranging from drugstore quality to luxury designer brands. But recently, customized fragrance has been making waves in the fragrance world. Olfactory NYC is known for creating beautifully balanced custom fragrances. You can choose to visit their flagship store in NYC, or you can order a customized fragrance online through their website.

Curology Superbottle

Courtesy of @curology on Instagram

Curology is one of the first brands that people think of when you think of customizable beauty products. The brand operates under the notion that less is more when it comes to skincare. Everyone who orders the complete package gets the same moisturizer and cleanser, and the Superbottle is the part that is customized. It’s a serum that addresses all of your skincare concerns in one fell swoop.

If you’re looking to add some customizable beauty products to your routine, you should definitely start with the ones on this list.

Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.