News: Ouai Launched A New Hair & Body Mist So You Can Glow Through The Winter

Courtesy of Ouai

We always associate glowy looks with summertime. A fresh sun tan and salty hair both call for some seriously dewy skin. But who says you can’t glow up during the cold winter months? Jen Atkin has created the new Ouai Hair & Body Shine Mist to help you look your dewiest. The product is launching in honor of Valentine’s Day. Formulated with luxurious diamond powder, it’s the perfect product to make you look like the ice queen you are.

The Hair & Body Shine Mist is formulated as a lightweight, but buildable, fine mist spray. Though it has a high shine payoff, there isn’t any oily or greasy residue so it won’t make a mess. It is also infused with squalane, which is a highly effective emollient and antioxidant. The ingredient is also known for helping maintain the skin’s moisture barrier and hydration, as well as neutralizing environmental stressors.

Jen Atkin spoke with Off The Shelf about the launch.

Off The Shelf had the opportunity to talk to celebrity hairstylist and Ouai She-E-O, Jen Atkin, about her tips and tricks for using the new Hair & Body Shine Mist. For ultra-glossy hair, she recommends avoiding the roots and lightly misting dry hair— from mid-length to ends —for a shiny finish. On the body, Atkin says that you can spray the product from neck to toes.

Courtesy of Ouai

“We have always worked hard to talk to our community about their needs,” says Atkins about how the product came to be. “The dual-action products first started with our Rose Hair & Body Oil. Now we have the Scalp & Body Scrub. Our biggest request was a shine spray for hair and body. The inspiration came from our community. [We talked to them during] our IG Live convos during [product development] meetings, our polls on IG stories, and comments in our DMs.”

Atkin recently used the mist on A-list celebs like Hailey Bieber and Kaia Gerber at New York Fashion Week. She showed the versatility of the product by using it on messy waves on Bieber and a sleek bob on Gerber.

Courtesy of @jenatkinhair on Instagram

The product is available for purchase on Ouai’s website.

As of this morning, the Hair & Body Shine Mist is available for purchase on Ouai’s website. The spray is $32. You can buy it here.